A Succession-style family drama — Bronze Lion winner at Cannes Lions
Brendan Patricks stars in "The Beko Inheritance," a global campaign for Beko directed by Jack Howard and produced by VML. Inspired by the tone of HBO's Succession, the film's dark-comedy storyline centres on a family inheritance dispute, highlighting the durability and longevity of Beko products. The campaign won the Bronze Lion in the Print & Publishing category at the 2024 Cannes Lions International Festival of Creativity and received approximately 5 billion impressions across press and social media. Brendan stars alongside Ross Hatt (Digger) and Marty Cruickshank (The Crown).
